Yimeijia wardrobe makes a good brand positioning a

2022-07-22
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Nowadays, there are so many wardrobe brands. Wardrobe enterprises not only need to build their own brands, but also need to position their brands higher than the price positioning. Only in this way can they move the hearts of consumers

there are many common phenomena in our life. Consumers like to know brands with higher purchasing power than themselves, and can hope that they can afford to buy in the near future, What is the reason? In fact, it is the face problem of the Chinese people. For this kind of phenomenon, how should the top ten brands of customized wardrobe do their own brand positioning

nowadays, there are so many wardrobe brands. Wardrobe enterprises not only need to build their own brands, but also need to position their brands higher than the price positioning. Only in this way can they move the hearts of consumers and improve the sales of products. That is to say, although you are a second-line brand in terms of price, the way you shape the brand must be in line with the first-line brand, so that the target consumers feel that what they buy with the price of the second-line brand is a brand that they have long yearned for and is as good as the first-line brand. So how should wardrobe enterprises implement this strategy

pay attention to products and channels

the brand image of an enterprise is not built in a day. Many brands are close to each other like first-line brands. How can we talk about the sales volume of second-line brands? In fact, if second tier brands want to increase sales, they must break through the inherent form. In other words, in the second tier brand camp, your products must have distinct selling points that are different from competitive products, and ensure that there are safe and stable channels to show the differences between you and competitive products to consumers. The reason is very simple. On the one hand, you do top jewelry appreciation every day, on the other hand, you get some jewelry with vulgar design and sell it in low-end shopping malls. Consumers not only don't buy it, but also think that there is something wrong with the enterprise itself. Therefore, smart wardrobe enterprises should not only bring extremely high-end brand feelings to consumers in shaping, but also pay attention to the mode of products and channels, so that the image of products and brand imagination can be perfectly matched

direct sales is the best way to sell

what is the main purpose of direct sales? In fact, direct marketing is the best marketing mode for products to reach the hearts of consumers. Only through direct marketing can we ensure the precise introduction of unique products to consumers. As we all know, there is always a gap between franchisees' understanding of products and brands' understanding of products. Therefore, only direct marketing can ensure that consumers' understanding of products is not biased

consumers often want to buy more than they can afford. Therefore, wardrobe brands should do their homework and work hard for the products that consumers want to buy. Product prices should be accurately positioned for affordable products, so that products can really "pulse"

(source of this article: emga wardrobe official website)

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